About Us

 Premature Baby and Children’s Clothing and Accessories – About Us

Welcome to Itsy Bitsy Butterflies. We Specialise in Premature Baby and Children’s Clothing and Accessories. We bring you the very best of quality products at affordable prices and We pride ourselves on our quality customer service and rapid delivery.
Our Premature Baby Range starts from 1-2Lb all the way up to New-Born Baby and onto School going age. We strive to bring you unique pieces, something a little different and still bringing you quality, well-known brand names that meet all Trading and CE Standards. Come visit our full-featured, user and mobile friendly online shop. We are located in the sunny south east of Ireland and deliver nationwide. We would be more than happy to help you with any of your enquiries, feel free to get in touch via our Contact Us section.

Itsy Bitsy Butterflies - Premature Baby Specialists


Itsy Bitsy Butterflies was set up by myself, Cheryl, in November 2014.  The Premature Baby aspect of my business was the main ‘light bulb’ moment about my whole journey.  I saw how many people found it so difficult to source different varieties of Premature and Tiny Baby products, especially here in the South-East.

Although I didn’t have a premature baby myself, my beautiful daughter arrived into this world (8Lb 6oz) after a complicated emergency c-section and of course the recovery time was long and painful, for me.  I thought about how I couldn’t drive into town and buy my daughter her very first outfits, instead I took advantage of the wonderful world of the internet. And spent all my money, sitting at home and nursing my precious little one.

Each Child is just as important to us as the next, therefore we cover from Premature and onwards.  I was lucky that the internet and local online businesses had such a wide variety of clothing to suit my little one.  After speaking with a friend who had a 6Lb Tiny Baby and how she couldn’t source much online, I really felt for her and said to myself ‘I’m going to try to fix that’.  And ‘Itsy Bitsy Butterflies’ was born.

”Each Child is just as important to us as the next.”

I hope you can start you magical journey as parents with us, and continue to return as your little ones transform into beautiful ‘Butterflies’.  We aim to make shopping online at Itsy Bitsy Butterflies an enjoyable and friendly experience.

So, if there is anything you need, or are looking for please don’t hesitate to ask.  We will always try our very best.